Product Manager, SEO

ReachLocal   •  

Plano, TX

Industry: Professional, Scientific & Technical Services


5 - 7 years

Posted 96 days ago

This job is no longer available.

The SEO Product Manager will have SEO program development experience at scale to help ReachLocal grow award-winning SEO product and service. The SEO Product Manager will help set the vision and strategy for our SEO efforts.
Job Summary

  • Work closely with the Director, SEO Services to refine our scalable SEO strategy.
  • Manage the full product lifecycle and drive new feature development from start to finish, define requirements, develop case studies, problem solve, and lead ongoing improvements.
  • Analyze quantitative user data to inform product strategy and roadmap.
  • Collaborate with Sales and Service leaders to ensure program is effective for clients.
  • Conduct market research and stay on top of SEO best practices.
  • Troubleshoot underperforming SEO profiles and provide a cost-effective solution
  • Keep up to date on the latest SEO best practices, strategies and technologies


  • Expert at quantitative analysis utilizing reports or leveraging other data analysis tools to get to results.
  • Strategic thinker developing long-term strategy in addition to delivering tactical execution.
  • Effective oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
  • Expertise in HTML, CSS, and cross-browser development and other SEO related technologies
  • Proven ability to improve organic search performance within major search engines
  • Proficient with various tools including Google Analytics, AdWords, and Search Console
  • Strong organization and project management skills to manage multiple ongoing projects
  • Strong sense of ownership, drive and urgency
  • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
  • You have 5+ years of product management experience managing SEO strategy for a company focused on SEO.
  • You are in (or are willing to relocate to) Dallas/Fort Worth, Texas.
  • Computer Science degree is a plus. A Master’s Degree is a plus