Sr. Product Marketing Manager

  •  

Bellevue, WA

Industry: Telecommunications

  •  

8 - 10 years

Posted 6 days ago

  by    Morgan MacDonell

Industry: Telecommunications Services

Job Category: Sales / Marketing - Direct Marketing

Base Salary - $113,000 to $140,000

Full-time Benefits - Full 

Relocation Assistance Available - No 

Commission Compensation - No 

Bonus Eligible - Yes 

Overtime Eligible - No 

Interview Travel Reimbursed - No 

7+ to 10 years experience

Seniority Level - Mid-Senior

Management Experience Required - No

Minimum Education - Bachelor's Degree

Willingness to Travel - Occasionally

Security Clearance Required: No

Visa Candidate Considered: No

IDEAL CANDIDATE:

Experience working with B2B, BUSINESS clients ideal.

As a Sr. Product Marketing Manager for Business you will team with our product and sales leaders to bring a new industry disrupting product to market. By deeply understanding our business goals, market position, and offerings, you will define and deliver product positioning, messaging, and content to engage our customers and empower our sales channels. 

  

To be successful in this role, you will have a growth mindset with a desire to build from scratch. You won't settle until we have crisp content and educational tools that clearly demonstrates value to our customers. You will have the knack for partnering with cross-functional teams, be technically-oriented, and have strong writing and presentation skills. The customers voice is your north star.

You will craft messages and tools from customer insights and help our channels understand the competitive landscape. Your experience working in the SaaS space will help us accelerate even faster, and your tenacious approach to taking smart risks, trying new things, and iterating will help us deliver on our goals with start-up speed. 

Qualifications:

  • Experience that will help you be most successful:
  • 10+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
  • Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
  • A strong technical foundation, including experienceworking with Unified Communications products
  • Extensive customer interaction experience and customer success storytelling
  • Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
  • Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
  • Bachelor's degree in marketing, business, communications, or relevant field of study such as computer science

  

Responsibilities:

 

  • Increase the sales pipeline and prospects by developing product positioning, value propositions and messaging that resonate with the buying audience and produce the source messaging blueprint
  • Create product collateral such as data sheets, technical briefs, and customer-facing presentations that informs and wins audiences to deliver meaningful revenue
  • Enable sales, sales engineers, partners to sell by building effective sales tools and training materials, such as slide decks, competitive positioning, FAQs
  • Deliver webinars and training sessions to technical and non-technical audiences
  • Author original product content that will be used by the marketing team to create external facing material such as whitepapers, videos, blog posts
  • Develop the competitive comparison guide for use in positioning against similar offerings from other organizations
  • Foster analyst relationships to ensure broad and positive coverage of the business
  • Assist in product naming by providing market, competitive and customer context
  • Support launch planning and orchestrate execution of the commercial release of a product
  • Provide market and buyer insights to drive the development of campaign strategies including demand creation and reputation building
  • Serve as market-facing SME/thought leader for the product and interface with industry analysts as company representative
  • Develop customer references, testimonials and case studies for external and internal use,
  • Drive product retention and upsell/cross-sell strategies
  • Monitor and report on the performance of products in the market and communicate the results of related sales and marketing efforts
  • Conduct win/loss interviews and perform ongoing analysis to determine the level of customer product adoption and provide feedback to the product team

$100K - $140K